Juice bar loyalty card in Meknes

A very seasonal trade

Wikipedia describes the Meknes climate as hot-summer Mediterranean with continental influences, with winter highs around 15 °C. For a juice bar, that often means busy summer evenings and quieter winter months. The loyalty card is mostly there to bring summer customers back in winter.

The city sits in the Saiss plain, which Wikipedia calls one of the most fertile in Morocco. Putting your seasonal juices forward with a simple reward, such as a free juice, suits customers used to fresh produce.

Keeping your summer customers

• The card is saved with a WhatsApp message or in Google Wallet, so the customer keeps it even if they come back only in autumn. Apple Wallet is not available yet.
• An automatic WhatsApp reminder can go to customers who stopped coming; they can stop messages at any time.
• A seasonal offer can go to customers who accepted marketing messages, at most one a week, using credit packs.
• An optional birthday gift: only the day and month are asked.

Busy evenings at the counter

A fresh-pressed juice or a blend with cut fruit takes time when ten people are waiting. The customer pays, scans the QR code and follows the order; the phone rings when you tap “Ready”. On iPhone the page must stay open, or they use “Enable alert”. The stamp is added only when the order is confirmed ready.

Example for a juice bar in Meknes

An example to replace with your prices: an orange juice at 12 DH and a “buy 9, get the 10th free” card. A customer who stops by three times a week in summer fills the card in about three weeks. If they come back in November to use the reward, you have a chance to keep them for the winter.

Questions