Bakery loyalty card in Casablanca

Bakeries in Casablanca: a neighbourhood business

Casablanca is a large city made of very different neighbourhoods. Wikipedia mentions, for example, the sought-after Bourgogne district, the residential areas of Anfa, Longchamp and Oasis, and Derb Sultan, where the Raja club was founded in 1949. In each one, the corner bakery lives mostly on customers who live a few streets away.

Those customers already come back. The card is there so they come back to you rather than the bakery on the next street, and so you notice when one of them stops coming.

A quick visit, and a stamp anyway

• The customer pays and scans the counter QR code; the staff marks the order ready and the stamp is added.
• For an older customer or one without a smartphone, the cashier creates the ticket in one tap.
• For a big Friday order, the cashier can add several stamps.
• No stamp without an order: every action is logged and a daily check flags unusual days.

Google reviews and birthdays

After a visit, the customer can be invited to leave a Google review. The Google button is shown first to everyone, then an optional private rating that only you see. Stampylo never gives a stamp or a gift for a review. The optional birthday gift asks only for the day and month, for example to offer a free pastry.

A Casablanca bakery example to adapt

Example: a customer buys bread and two croissants every morning for 12 DH (replace with your own prices). With "15 visits, one free croissant", the reward stays small next to fifteen purchases. A regular who comes every day earns it in a little over two weeks.

Questions