Juice bar loyalty card in Tangier: from summer to winter

A seaside city with summer peaks

French Wikipedia describes Tangier as an important seaside resort with a long beach of more than 7 km. Summers are very dry, and the chergui, a hot wind from the Sahara, sometimes pushes temperatures up sharply. English Wikipedia also notes that the city draws many cruise passengers and day visitors from Spain and Gibraltar.

For a juice bar this often means lines on hot afternoons, then quieter weeks. Loyalty matters most for keeping the people who live in the city once the visitors have gone.

The summer peak: numbers instead of a crowd

The customer pays, scans the counter QR code and gets a number. They can see how many juices are ahead.

• When the juice is ready, the cashier taps "Ready": the phone rings and vibrates on Android.
• On iPhone the page rings only while it stays open; the "Enable alert" button keeps the screen on.
• The cashier screen opens on any tablet or phone from a link with no password, which you can revoke.
• A customer without a smartphone gets a ticket the cashier creates in one tap.

Off season: bring local customers back

The automatic WhatsApp reminder goes to customers who stopped coming; they can stop the messages at any time. You can also send an offer to customers who accepted marketing messages, at most one a week, bought as credit packs. An optional birthday gift completes it.

The dashboard shows visits and returning customers month after month, so you can see whether loyalty holds after the summer.

An example to adapt

Example: a fresh orange juice at 15 DH (replace with your own price). With "buy 10 juices, the 11th is free", a resident who comes twice a week earns the reward in a little over a month, even off season.

Questions