Juice bar loyalty card in Marrakech: keep summer customers all year

Heat makes the peaks, loyalty makes the year

According to Wikipedia, the average high in Marrakech is above 37 °C in July. On summer afternoons a juice bar often sees the line grow all at once, then calm down as the heat drops. In winter, many of those customers forget the way back.

The stamp card gives a reason to return out of season, and the automatic WhatsApp reminder nudges people who have not come for a while. The customer can stop these messages at any time.

A fast counter, even when it is busy

A fresh juice is quick to make, but with five customers at once the counter jams. The customer pays, scans the QR code and gets a number; the phone rings when the juice is ready.

• No app: the phone's browser is enough, on Android and iPhone.
• On iPhone the page rings only while it stays open; the 'Enable alert' button keeps the screen on.
• One stamp per order confirmed Ready: the cashier sets the number of stamps when a customer buys several juices.
• The card is saved with one WhatsApp message and can be added to Google Wallet (Apple Wallet not yet).

Follow the seasons on the dashboard

The dashboard shows visits, stamps, rewards and returning customers, and a short summary email arrives every Monday. You can see whether your July customers are still around in November.

In student areas like Amerchich or neighbourhood districts like Daoudiate, a juice bar lives mainly on regulars. Near Guéliz it also lives on passers-by: the QR poster comes in French, Arabic and English.

Example: an orange juice at 10 DH

An example to replace with your prices: a juice bar in Daoudiate sells an orange juice for 10 DH and chooses 'buy 10 juices, the 11th is free'. A customer who drops in three times a week in summer earns a free juice in under a month. You could offer a seasonal juice instead of orange: one reward per business.

Stampylo costs MAD 149 per month, with a 14-day free trial.

Questions